Wednesday, May 15, 2013

I've been writing about spirits, cocktails and bars since 2006 and during that time I've attended several spirit launch (and re-launch) events. Figure on average about seven a year.
In that time I've learned from my mistakes and the mistakes of others.
So, I've come up with some basic rules for you to follow if you find yourself attending a Spirit Launch Party.

Rule #1 for attending a Spirit Launch Party.
Stock up on singles & 20's. Be prepared to tip everybody.
The thinking behind this is simple - 5's & 10's make you look like a hipster piker. Also, do you want to be that person who asks for change of a 5 dollar bill or the guy who doesn't tip at all??



Rule #2
A.B.C.
ALWAYS BE CLOSING!
Bring plenty of business cards. Be prepared to get a ton. Bring 2 cardholders.

Rule #3
Dress like you mean business.
3.1) Men: Clean Shirt with a nice tie and jacket.
3.2) Ladies: Yeah, I'm not going to tell you how to dress. 

Rule #4
Learn how to spot the sloppy drunks.
Glossy eyes lack of balance. They will spill  a drink on your nice outfit (see Rule #3) and blame you.

Rule #5
If there is a band and they are on a break. Buy them a round.
5.1) Who knows, one day you might be able to say 'I knew them when...'

Rule#6
Never act like you are in a club. Two words: BOTTLE SERVICE.
Two more words: OH HELLA FRICKING NO!

Rule#7
Drink some water! Can't stress that enough

Rule#8
Never assume they will serve food. Eat before you go.

Rule#9
When you start drinking know when to finish.

Rule#10
Always have a exit plan and a back up ready to go.

Rule#11
Don't be that guy. If you are over 40 don't hit on a 25-year-old girl.
SIDE NOTE: This rule only applies to men. Cougars, GO FOR IT! RIDE' EM COWGIRL!

Rule#12
Plan on getting home late.

Rule#13
Drink water. Drunks don't close.

Rule#14Anything that happens at a launch event STAYS at a launch event. IT NEVER HAPPENED!

Last rule of attending any launch event.

Rule # 15 Bring it! Own it! Work it like your rent depends on it. Cause it does

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