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Showing posts from May, 2013
I've been writing about spirits, cocktails and bars since 2006 and during that time I've attended several spirit launch (and re-launch) events. Figure on average about seven a year. In that time I've learned from my mistakes and the mistakes of others. So, I've come up with some basic rules for you to follow if you find yourself attending a Spirit Launch Party. Rule #1 for attending a Spirit Launch Party. Stock up on singles & 20's. Be prepared to tip everybody. The thinking behind this is simple - 5's & 10's make you look like a hipster piker. Also, do you want to be that person who asks for change of a 5 dollar bill or the guy who doesn't tip at all?? Rule #2 A.B.C. ALWAYS BE CLOSING! Bring plenty of business cards. Be prepared to get a ton. Bring 2 cardholders. Rule #3 Dress like you mean business. 3.1) Men: Clean Shirt with a nice tie and jacket. 3.2) Ladies: Yeah, I'm not going to tell you how to dress.  Rule #4 Lear